Ever since my sister and I left college, my mother became addicted to the phone game Candy Crush Saga.
In fact, it kind of worries me a bit. I saw her iTunes receipt and it came up to around 70 dollars. I have even tried to stage an intervention.
Now for those of you who do not know what Candy Crush is, it’s a puzzle game where you match three or more pieces of candy in order to make them disappear. Candy Crush has over hundreds of levels and is free to download and play. However, the way that the developer King makes a profit is through in-app purchases. Oftentimes, in-app purchases help the player progress through the game or win a particularly hard level. These in-app purchases usually cost very little (like $1), but eventually these purchases add up and can end up costing more money than a new console or PC game($50).
Personally, I have never made an in-app purchase because I’m too cheap, but I’m curious to know what kind of characteristics would lead people to pay money for apps that were originally free.
I have compiled a potential list of factors/traits below:
- Addictive personality
- Not cheap
- High economic status
- Not tech-savvy, but is able to use an iPad
- Around the age range 30-60
- A lot of free time
Feel free to add anything, agree, or disagree in the comments below.